In a late move reminiscent of Cersei Lannister’s season seven machinations against the Dragon Queen and the King in the North, Apple has announced its presence in the streaming content battle in a serious way.

For those of us watching the Game of FANGs from our lowly perches (or sofas, as the case may be), it’s time to grab the popcorn and watch the heavyweights duke it out for streaming supremacy.

At the company’s March keynote event last week, the Apple King, Tim Cook, announced his company is joining the streaming content fray with a bevy of programs built by a Golden Army of creatives, including Steven Spielberg, J.J. Abrams, M. Night Shymalan, Reese Witherspoon, and Kumail Nanjiani.

In typical Apple fashion, the announcement was wrapped in lofty ideals, soaring aspirations, and just a twinge of condescension.

Harkening back to Steve Jobs’ announcement of the second generation of Apple TV in 2010, King Tim played the role of Daenarys Targaryen, reminding us that Apple has “always tried to make the world a better place,” adding that his company believes deeply in the power of creativity.

“Great stories can change the world. Great stories can move us and inspire us. They can surprise us and challenge our assumptions,” he said.

“We feel we can contribute something important to our culture and our society with great storytelling, so we partnered with the most thoughtful, accomplished, and award-winning group of visionaries who have ever come together in one place to create a new service unlike anything that has been done before.”

This royal proclamation dutifully honored the legacy of the first Apple King, Steve Jobs, who announced the pulse of his subjects years ago, noting the people “want Hollywood movies and TV shows whenever they want them. They don’t want amateur hour. They want professional content.”


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